Director, Brand Strategy & Licensing

Reporting to the Vice President, Marketing and Communications, the Director, Brand Strategy & Licensing will occupy a pivotal role that transcends conventional brand management, encompassing the dynamic convergence of strategic brand development and meticulous trademark and licensing oversight. The strategist will be dedicated to spearheading the management evolution of Fordham's master brand, serving as the visionary architect shaping the institution's narrative, resonance, and brand identity. Collaborating with cross-functional teams, the director will craft and implement comprehensive brand strategies that not only align with Fordham's mission and values, but also reflect the institution's unique positioning in the competitive higher education landscape. This role extends beyond mere brand maintenance; the director will lead the charge in adapting and evolving the Fordham master brand to meet the dynamic demands of the contemporary market, ensuring that it remains a beacon of distinction in the academic realm.

An integral part of strengthening Fordham’s brand is through innovative trademark and licensing management. The director will safeguard Fordham's intellectual property by meticulously overseeing all aspects of Fordham’s trademark and licensing program, collaborating closely with athletics and legal counsel. The strategist will manage the University’s relationship with CLC, while working closely with licensees to deliver on licensed products that elevate the Fordham brand through consistency and distinction. This involves managing the approval process for the use of university trademarks, enforcing usage guidelines, and collaborating with legal counsel to ensure compliance with trademark laws. Your strategic approach to trademark and licensing will not only protect Fordham's brand integrity but also extend into revenue generation through the negotiation of licensing agreements and partnerships. The director’s dexterity in balancing the visionary realm of brand strategy with the precision required in trademark and licensing management will be central to enhancing Fordham's visibility, safeguarding its brand equity, and ensuring responsible revenue growth.