Executive Director, Enrollment Marketing

Oakland University invites applications for a newly established Executive Director, Enrollment Marketing — a senior leader responsible for driving enrollment outcomes through integrated, data-driven marketing strategy. Reporting to the Chief Marketing and Communications Officer (CMCO) and working in close partnership with the Vice President for Enrollment Management, this role owns the university’s enrollment marketing performance — translating enrollment goals into integrated campaigns that drive inquiry, application, yield, and matriculation.

This is a high-visibility, high-impact position for a marketing leader who can operate at both a strategic and executive level — connecting brand, campaigns, CRM, and analytics into a cohesive system that delivers measurable results. The Executive Director will oversee agency performance, align marketing and enrollment priorities, and build a more accountable, data-driven approach to recruitment marketing across the university.