Director of Marketing & Revenue Generation

Develop and execute a comprehensive integrated marketing plan for Charlotte Football with an emphasis on maximizing revenue, increasing attendance, and creating a captivating game day experience.
Collaborate with Creative, Ticket Operations, Ticket Sales, Fundraising, Strategic Communications, Sponsorship, and other campus and auxiliary partnerships to create integrated marketing campaigns with a focus on maximizing engagement, sales and revenue generation.
Support the department’s email marketing and automation strategy
Support fundraising communication efforts to help increase membership and fundraising revenue.
Maintain a good understanding of marketing and game presentation best practices and new technologies.

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